Enrique's Bio
Enrique is an engineer with experience in strategy, consulting and education. He received his MBA from London Business School with an exchange in Melbourne Business School (Australia). He also received his PhD in Business Administration from Complutense University of Madrid, though part of his research took place at London Business School.
He is an active writer, with a dozen cases written for IESE Business School and London Business School, and articles published in Harvard Business Review or California Management Review Insights, among others.
Open to new teaching opportunities.
‘Education is the most powerful weapon which you can use to change the world’ (N.Mandela, 1990)
Enrique's Work
Enrique is an active writer in the topics of strategic agility and innovation. He is particularly interested on how different disruptions (e.g., new innovations, technologies, regulations) affect the environment in which companies compete and how companies adapt to the changes.
Enrique has published both academic and non-academic articles, as well as book chapters. Please look below for further detail on his work.
Read Our Articles
The Choluteca Bridge – why rigid plans might…
“The Choluteca Bridge is a terrific metaphor of what can happen to us – as the world gets transformed.” Businessworld,…
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Colgate’s Frozen Folly: when toothpaste wants to enter the kitchen
In the 1980s, the consumer market witnessed a boom in frozen food, driven by the growing desire for convenience, and…
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The most efficient cigarette disaster: the $1bn debacle
In 1988 the RJ Reynolds tobacco company (RJR) launched product that was called to revolutionise the tobacco industry: “a smokeless…
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