Enrique's Bio

Enrique is an engineer with experience in strategy, consulting and education. He received his MBA from London Business School with an exchange in Melbourne Business School (Australia). He also received his PhD in Business Administration from Complutense University of Madrid, though part of his research took place at London Business School.

He is an active writer, with a dozen cases written for IESE Business School and London Business School, and articles published in Harvard Business Review or California Management Review Insights, among others.

Open to new teaching opportunities.

 ‘Education is the most powerful weapon which you can use to change the world’ (N.Mandela, 1990)

Brands Enrique has worked with
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  • NH Hotel Group

Enrique's Work

Enrique is an active writer in the topics of strategic agility and innovation. He is particularly interested on how different disruptions (e.g., new innovations, technologies, regulations) affect the environment in which companies compete and how companies adapt to the changes.

Enrique has published both academic and non-academic articles, as well as book chapters. Please look below for further detail on his work.

The Kind of Creative Thinking That Fueled WeChat’s Success
The Kind of Creative Thinking That…

WeChat, the messaging app, dominates daily life in China. We conducted an in-depth study of the company, through exclusive interviews…

What drives strategic agility? Evidence from a fuzzy-set qualitative comparative analysis (FsQCA)
What drives strategic agility? Evidence from…

This article studies what are the key drivers of strategic strategic agility in organisations. The article combines a survey to…

How a 100,000-strong company is relearning how to innovate
How a 100,000-strong company is relearning…

This article explains how Bayer is actively investing in innovation and using Systematic Inventive Thinking (SIT) to train their employees…

Agilidad estratégica en Glovo
Agilidad estratégica en Glovo

The case examines the launch of Glovo in 2015, and the incorporation of several features in an agile way until…

Handbook on China and Globalization
Handbook on China and Globalization

The Handbook on China and Globalization is an excellent guide for understanding the trends, challenges and opportunities facing China through…

New Strategic Direction and Restructuring: The NH Hotel Group Case
New Strategic Direction and Restructuring: The…

This article provides an in-depth study of NH Hotel Group since its establishment until 2016. Specifically it shows the strategic…

Innovation and Agility at Tencent’s WeChat
Innovation and Agility at Tencent’s WeChat

This case analyses the evolution of Tencent, and focuses on WeChat. It describes the emergence and growth of WeChat and…

Creating a Cluster around a Clown: The Montreal Circus Cluster
Creating a Cluster around a Clown:…

The case examines the situation of Cirque du Soleil in its early years. Despite initial success, Guy Laliberté, founder and…

Mapping research trends on strategic agility over the past 25 years: insights from a bibliometric approach
Mapping research trends on strategic agility…

This article studies what had been published on the topic of strategic agility, providing an understanding of where the topic…

Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company
Bayer’s Innovation Agenda: Igniting Innovation in…

This case describes how Bayer put an innovation strategy in place that deliberately sought a systemic approach, meaning company-wide, to…

IKEA enters Spain
IKEA enters Spain

This short case provides an update of the Catalan furniture industry, describing the entry and success of IKEA and the…

Empirical study of national technological innovation capability in Africa
Empirical study of national technological innovation…

This paper performs an analysis of the technological innovation capability in 30 African countries Publication Date: 20/11/2012 Language: English Pages:…

WeChat: behind the scenes at China’s most successful app
WeChat: behind the scenes at China’s…

In this article authors provide an analysis of WeChat’s internal innovation process, how it created the original product, how it…

Iceland: From Financial Meltdown to Geothermal Energy
Iceland: From Financial Meltdown to Geothermal…

This case describes the origins of a cluster initiative in the geothermal energy industry in Iceland and its initial steps…

The Long Process Toward Specialization in the Catalan Leather Industry
The Long Process Toward Specialization in…

The case examines the situation of the leader industry in Catalonia (Spain) and can be used to teach the basics…

Caso Glovo: ¿Ha llegado la agilidad estratégica para quedarse?
Caso Glovo: ¿Ha llegado la agilidad…

This article introduces the topic of strategic agility and shows how the Spanish company Glovo has followed this approach since…

¿Qué factores hacen que una empresa familiar sea estratégicamente ágil?
¿Qué factores hacen que una empresa…

This article provides an overview of those factors that family businesses employ to achieve strategic agility Publication Date: 1/10/2022 Language:…

Seven lessons from Tencent’s Pony Ma
Seven lessons from Tencent’s Pony Ma

This article discusses how Pony Ma (founder, chairman and chief executive of Tencent) uses ‘Seven Principles’ to guide product creation.…

The effects of a firm’s internationalization, age, and environmental turbulence on the capabilities that comprise strategic agility
The effects of a firm’s internationalization,…

This article studies the effects of internationalisation, age, and environmental turbulence on each of the capabilities that comprise strategic agility…

Read Our Articles

The Choluteca Bridge – why rigid plans might…
The Choluteca Bridge – why rigid plans might…

“The Choluteca Bridge is a terrific metaphor of what can happen to us – as the world gets transformed.” Businessworld,…

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Colgate Kitchen entrees
Colgate Kitchen entrees

In the 1980s, the consumer market witnessed a boom in frozen food, driven by the growing desire for convenience, and…

The most efficient cigarette

In 1988 the RJ Reynolds tobacco company (RJR) launched product that was called to revolutionise the tobacco industry: “a smokeless…