This article introduces the topic of strategic agility and shows how the Spanish company Glovo has followed this approach since inception
The article introduces the concept of strategic agility and why it has gained awareness in recent years. While there isn’t consensus in its definition, there are some steps that strategically agile companies generally follow. The article shows how Glovo has successfully been applying these steps since its inception to 2021.
Strategic agility is a relatively new topic, and Glovo shows how they have been using this approach since its inception. Glovo has been working by identifying opportunities, setting up a pilot and following the results of such pilot either the opportunity was discarded or the company would keep on investing in such opportunity effectively integrating it. For example, Glovo has entered into Quick Commerce, but decided not to further explore opportunities in micromobility.
