The Choluteca Bridge – why rigid plans might…
“The Choluteca Bridge is a terrific metaphor of what can happen to us – as the world gets transformed.” Businessworld,…
Date: November 24, 2023
Colgate’s Frozen Folly: when toothpaste wants to enter the kitchen
In the 1980s, the consumer market witnessed a boom in frozen food, driven by the growing desire for convenience, and…
Date: December 21, 2023
The most efficient cigarette disaster: the $1bn debacle
In 1988 the RJ Reynolds tobacco company (RJR) launched product that was called to revolutionise the tobacco industry: “a smokeless…
Date: February 12, 2024
Bic’s disposable underwear: a lesson in market adaptation
When we hear the name Bic, a disposable pen usually comes to mind. However, Bic has also been well-recognized for…
Date: July 19, 2024
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Bic’s disposable underwear: a lesson in market adaptation
Date: July 24, 2023 -
The most efficient cigarette disaster: the $1bn debacle
Date: July 24, 2023 -
Colgate’s Frozen Folly: when toothpaste wants to enter the kitchen
Date: July 24, 2023 -
The Choluteca Bridge – why rigid plans might…
Date: July 24, 2023
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