Colgate Kitchen entrees
In the 1980s, the consumer market witnessed a boom in frozen food, driven by the growing desire for convenience, and the evolving lifestyle for consumers, as well as advancements in freezing technology. Consumers sought quick, easy-to-prepare meals that didn’t compromise on taste, and the industry responded with a plethora of options, ranging from frozen pizzas to complete dinners.
Colgate had been founded a century earlier as a starch, soap, and candle factory. In 1873 the company launched its first toothpaste, and by 1980s it was worldwide regarded as an oral care industry giant with leading products.
However, Colgate also had several products in other non-related categories, such as pet food or personal care.