Enrique's publications

Enrique has co-authored several case studies in leading business schools such as IESE or London Business schools, as well as academic and non-academic articles. See below the key publications he’s completed to date.

The Kind of Creative Thinking That Fueled WeChat’s Success
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The Kind of Creative Thinking That Fueled…

WeChat, the messaging app, dominates daily life in China. We conducted an in-depth study of the company, through exclusive interviews…

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Handbook on China and Globalization
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Handbook on China and Globalization

The Handbook on China and Globalization is an excellent guide for understanding the trends, challenges and opportunities facing China through…

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Creating a Cluster around a Clown: The Montreal Circus Cluster
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Creating a Cluster around a Clown: The…

The case examines the situation of Cirque du Soleil in its early years. Despite initial success, Guy Laliberté, founder and…

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Mapping research trends on strategic agility over the past 25 years: insights from a bibliometric approach
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Mapping research trends on strategic agility over…

This article studies what had been published on the topic of strategic agility, providing an understanding of where the topic…

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Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company
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Bayer’s Innovation Agenda: Igniting Innovation in a…

This case describes how Bayer put an innovation strategy in place that deliberately sought a systemic approach, meaning company-wide, to…

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How a 100,000-strong company is relearning how to innovate
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How a 100,000-strong company is relearning how…

This article explains how Bayer is actively investing in innovation and using Systematic Inventive Thinking (SIT) to train their employees…

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Agilidad estratégica en Glovo
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Agilidad estratégica en Glovo

The case examines the launch of Glovo in 2015, and the incorporation of several features in an agile way until…

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IKEA enters Spain
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IKEA enters Spain

This short case provides an update of the Catalan furniture industry, describing the entry and success of IKEA and the…

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Innovation and Agility at Tencent’s WeChat
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Innovation and Agility at Tencent’s WeChat

This case analyses the evolution of Tencent, and focuses on WeChat. It describes the emergence and growth of WeChat and…

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WeChat: behind the scenes at China’s most successful app
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WeChat: behind the scenes at China’s most…

In this article authors provide an analysis of WeChat’s internal innovation process, how it created the original product, how it…

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What drives strategic agility? Evidence from a fuzzy-set qualitative comparative analysis (FsQCA)
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What drives strategic agility? Evidence from a…

This article studies what are the key drivers of strategic strategic agility in organisations. The article combines a survey to…

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