The Kind of Creative Thinking That Fueled WeChat’s Success

The Kind of Creative Thinking That Fueled WeChat’s Success

WeChat, the messaging app, dominates daily life in China. We conducted an in-depth study of the company, through exclusive interviews with 15 executives, including founder Allen Zhang. We argue that WeChat’s success wasn’t achieved through technological superiority, but through the vision – or grand design – of Zhang. We explore how the grand design approach to innovation – where a new product or service emerges fully-formed in the mind’s eye of the innovator before it is developed and commercialized – can be more effective than design thinking under certain circumstances, most notably when a market is in its early formative stage of development

  • Publication Date: 29/10/2019
  • Language: English
  • Pages: N/A

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