In this article authors provide an analysis of WeChat’s internal innovation process, how it created the original product, how it stays abreast of user needs and how it remains innovative and agile even though it has more than 2,000 employees.
The article is based on exclusive interviews with Allen Zhang and ten other senior executives, as well as extensive desk research.
This case analyses the evolution of Tencent, and focuses on WeChat. It describes the emergence and growth of WeChat and how it came to dominate large parts of daily life in China; it also provides insight into how WeChat operates and the current strategic challenges facing WeChat.
This case describes how Bayer put an innovation strategy in place that deliberately sought a systemic approach, meaning company-wide, to make innovation the responsibility of all Bayer employees
This article explains how Bayer is actively investing in innovation and using Systematic Inventive Thinking (SIT) to train their employees
This article studies what are the key drivers of strategic strategic agility in organisations. The article combines a survey to 40 companies and case studies, and leverages Fuzzy-set qualitative comparative analysis (FsQCA) to derive the results.