Article
Strategic agility in MNEs: Navigating the environmental turbulence caused by new competitors, innovations, and regulations
Using survey data from 173 Spanish service-sector MNEs, the article analyzes how new competitors, innovations, and regulatory changes influence the core dimensions of strategic agility.
Original language: English
This publication studies how multinational enterprises (MNEs) adapt strategic agility in turbulent international contexts. It evaluates the effects of three sources of turbulence—new competitors, innovations, and regulatory changes—on strategic sensitivity, leadership unity, and resource fluidity.
The findings provide practical guidance for leaders seeking to strengthen market sensing, decision alignment, and resource reallocation in changing global environments.