Case
New Strategic Direction and Restructuring: the NH Hotel Group case
The publication examines how NH Hotel Group approached strategic renewal and organizational restructuring to respond to market pressures and improve performance.
Original language: Spanish
This case explores NH Hotel Group’s strategic transformation and restructuring process in a context of competitive and organizational pressure. It focuses on the strategic choices and execution challenges involved in changing direction.
The article provides practical insights into turnaround dynamics, leadership priorities, and the alignment of strategic intent with organizational change.