Case
Innovation and Agility at Tencent’s WeChat
This case analyses the evolution of Tencent, and focuses on WeChat. It describes the emergence and growth of WeChat and how it came to dominate large parts of daily life in China; it also provides insight into how WeChat operates and the current strategic challenges facing WeChat.
Original language: English
This case analyses the evolution of Tencent, and focuses on WeChat. It describes the emergence and growth of WeChat and how it came to dominate large parts of daily life in China; it also provides insight into how WeChat operates and the current strategic challenges facing WeChat.