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Enrique de Diego

Strategy – theory and practice

Author: Enrique de Diego

The Choluteca Bridge – why rigid plans might be useless

Posted on February 18, 2021January 27, 2022 by Enrique de Diego

“The Choluteca Bridge is a terrific metaphor of what can happen to us – as the world gets transformed.” Businessworld,… Read more The Choluteca Bridge – why rigid plans might be useless

Colgate Kitchen entrees

Posted on February 16, 2021 by Enrique de Diego

How Colgate released Colgate Kitchen entrees and they were a failure…